Posted on May.22.2008

Who’s got the Milwaukee’s Best?
Bust out the Clorox. It’s Memorial Day weekend, the kickoff party for summer, and white threads are officially in for the season. While it’s true that the white-after-Memorial-Day rule is largely outmoded, clubs and bars are still throwing “white partiesâ€? all over town. Any excuse, right?
“It’s kind of a Miami thing,â€? says Brad Roulier, owner of LoDo club Beta (1909 Blake St.). “It definitely came from the gay scene, since Memorial Day is when it’s socially acceptable to wear white.â€?
For Roulier, Beta’s white party isn’t really about marking a change in fashion and seasons. In fact, he dismisses the parties as “cliché.� ‘We had no intention of doing a white party,� he says. “I think everyone in the city has a white party.� Then along came promoter JFly Presents with an interesting idea, and now Beta’s throwing a white party — but with a twist.



